English telematics pioneer, insurethebox, has shared the latest data from their communications campaign which aims to improve driver safety.
Over the past five years, customers of insurethebox have been part of the Speed Reduction Programme, which has seen over 80,000 drivers reduce their speed by 22%, leading to a 6% reduction in accident frequency.
After accumulating over 5.7 billion miles of driving data has allowed the telematics insurer to become an expert in spotting risky driver behaviour. insurethebox uses the analysis of their extensive data to issue personalised communications and give warning of the risks of speeding – and its effectiveness is clear.
Gary Stewart, Service Manager at insurethebox says: “There is clearly a potentially-deadly correlation between speeding and accidents, which is why speeding is a key focus for us when educating our customers. We pride ourselves on making a positive influence on the roads, and it’s truly encouraging to see efforts like this making a difference.
“Each accident we stop is a win for everyone, and I hope we keep seeing the positive outcomes for years to come. It is what insurethebox is about at the end of the day – we want to use our telematics data for a bigger purpose.”
Through a black box installed in the vehicle, insurethebox uses individual driver data to determine the risk profile of each policyholder and calculate their premiums. insurethebox shares driving data with customers through a personalised online portal and tailored communications, empowering them to better manage their driving habits in order to reduce their risk profile.
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